Southern Cross: Social services directors stress the importance of market confidenceAssociation of Directors of Adult Social Services
Date: Thursday June 16th, 2011
Embargo: Immediate

Directors of adult social services have welcomed Southern Crosss assurance that the continuity and quality of the care it provides to its 31,000 residents will be maintained, and that every resident will continue to be well looked after.

According to ADASS President Peter Hay, this will come as great comfort to all those older people in Southern Crosss care who might have been disturbed by some of the reports they will have read in the past months. ADASS has always said that a way through some of these difficulties is achievable, and todays statement has been an important step in the right direction.

That being said, it is clear that despite todays hard work by the parties involved, directors and their colleagues in local authorities throughout England and beyond will not have been given sufficient details of the shape of the future company: details which would help the important and well-thought-through contingency planning in which we have all been involved.

The issue is the important one of confidence, and of ensuring that current residents of Southern Cross homes, as well as people who might be considering buying a place in one for themselves or for a relative, share in that confidence. The company operates in a market driven by choice, and unless they respond rapidly in this situation there is a very real danger of their losing business and market share.

Directors and councils throughout England remain committed to working with Southern Cross, their landlords and lenders to achieve our shared aim of sustainable, high quality care. We recognise that this might entail facing difficult situations, but we need to use all our shared experience and skill to give confidence rapidly to the 31,000 people for whom Southern Cross is home.


For further information contact
Peter Hay, ADASS President, 0121 303 2992
Drew Clode, ADASS Policy/Press Adviser, 020 8348 5023/07976 837755