Presentation by George Hosking (CEO, WAVE Trust) and Peter Kelly (DPH, Stockton-On-Tees Borough Council) to National Children and Adult Services Conference 2014
Thursday 30th October 2014, 9.00am

WAVE believes it is possible to reduce child maltreatment levels by 70% in the UK by 2030 – we call this realistic objective 70/30. We have a specific proposal on how to achieve this by applying the principle of primary prevention – preventing harm rather than reaction after the harm occurs.

WAVE has used its years of research and exploration of the root causes of child maltreatment and violence to devise an approach to be piloted in pioneer communities across the UK from 2015 - 2020. We believe this approach will deliver results in 4-5 years; show that major reductions in maltreatment can be achieved; and that the economic benefits of doing so are large.

Our approach will focus on maltreatment in the first two years of life and measure the impact through the surrogates of Disorganised Attachment and Maternal Sensitivity. The approach will be based on the joint WAVE/DfE report Conception to age 2 – the age of opportunity, reinforced by valuable input from our Expert, Local Authority and Public Health Advisory Boards. The approach will also rely on the proven Asset Based Community Development approach to support a whole community shift to prevention.

In this session we will explore: the role of local organisations in pioneer communities; the local model, measurement and impact of 70/30; planning, strategy and risk assessment in 70/30; specific interventions and the key role of disorganised attachment. The session will highlight WAVE’s current knowledge in each of these key areas and seek audience feedback and discussion.