Jeff Jerome to become the first National Director for Social Care Transformation - ADASS, DH, IdEA, LGA

Association of Directors of Adult Social Services
Department of Health
Improvement and Development Agency
Local Government Association
Date: Friday June 13, 2008
Embargo: 00.01hrs Monday June 16, 2008

A consortium of ADASS, the IdEA and LGA, with the support of the Department of Health, has appointed Jeff Jerome to become the first National Director for Social Care Transformation. His task will be to lead local governments contribution to delivering Putting People First - the Concordat signed in December 2007 between a number of Government Departments, the Association of Directors of Adult Social Services, the Local Government Association and other key social care players.

That document committed a number of central and local government bodies, the NHS, as well as third sector organisations, to work together to bring adult services in England much more within the control of service users; to concentrate on early intervention and prevention services and to enhance the quality of information about social care services. It was presided over by Health Secretary Alan Johnson.

Jeff is currently Director, Adult and Community Services for the London Borough of Richmond upon Thames. He said today: I am absolutely thrilled to be given the challenge of helping colleagues transform local services, both for those receiving council funded social care, and also for people who pay for and organise their own care. Our task is to enable new services and solutions, involving families and communities, voluntary groups, social enterprises, and the commercial and public sectors.

Individual citizens and their carers must have better access to, and more control over, a wide range of provision, and everyone must have better quality information on which to base decisions. At the same time Councils must use their resources cost effectively towards preventing, as far as possible, the conditions which lead people to need services in the first place.

ADASS President John Dixon said: I am delighted Jeff has agreed to take on this exciting challenge. It helps put ADASS at the forefront of implementing some of the most radical changes in social care - and indeed in the relationship between the state and the individual - to occur for a generation.

David Behan, Director General for Social Care, Local Government and Care Partnerships at the Department of Health, said: "Putting People First outlines a shared vision to the transformation of adult social care. The £520m social care reform grant is designed to support the sector to take responsibility for local delivery. Jeff Jerome will play an important role in delivering the vision at a local level. I welcome Jeff's appointment. He brings considerable experience and commitment to the role."

Anne McDonald, Programme Director for Community and Wellbeing with the LGA, and Andrew Cozens, Strategic Adviser for Children, Adults and Health Services with IdEA, said: "the appointment of a serving director to work with councils at a national level demonstrates local government's commitment to the transformation of social care. We very much welcome Jeff's appointment. He will bring a strong personal commitment and substantial experience to this groundbreaking role, and we look forward to working with him."

Cllr Denise Carr, Cabinet Member for Adult Services, Health and Housing for Richmond Council, said:

"The role of National Director for Social Care Transformation will be pivotal in delivering the joint agenda for personalised services, independence and choice which we, in Richmond upon Thames, are championing through our self directed support programme. Jeff has led this work, and though we are very sorry to lose him, his vision, knowledge and commitment are ideally suited to this national role and we wish him every success in the future.


For further information contact:
Jeff Jerome, National Director for Social Care Transformation, 020 8891 7360
Drew Clode, ADASS Policy/Press Adviser, 020 8348 5023/07976 837755

Portrait photos of Jeff Jerome are available on request.

Notes for editors


Jeff is currently Director of Adult and Community Services at London Borough of Richmond upon Thames. After starting his working life in the NHS with stroke patients he has worked in local Government for over thirty three years in the field of social services and housing. This has included roles at Manchester City Council and six London Boroughs, as well as a year at the Local Government Association.

Jeff has a keen interest in the care of people with long-term and progressive conditions. He is the Co-Chair of the Association of Directors of Adult Social Services Disabilities Network and has been involved in a number of key national initiatives including the National Service Framework for long-term neurological conditions; work on the Commissioning Strategy for Health and Wellbeing; the Advisory Board for End of Life Care, and the National Review of Equipment Services, amongst other things.

On a personal note: from 1997-2000 Jeff managed the Direct Payments received by his sister for purchasing her health and social care support, enabling her to remain in her own home in the last years of her life. This has instilled in him an absolute belief in the importance of personalising public care services.

NATIONAL DIRECTOR: Principal duties and responsibilities

  • To build a programme of work, agreed by the Programme Board, to implement Putting People First.
  • To advise and support the ADASS Executive and membership in implementing the National and Regional Business Plans.
  • To develop close working relationships with members of the Concordat Consortium.
  • To deliver frameworks that enable and support partnership, co-ordinating across all stakeholders.
  • Demonstrate impact and value for money in all activities.
  • To liaise, co-ordinate and work with other national social care bodies including SCIE, CSCI, ECCA, UKHCA etc to ensure personalisation and Putting People First is integral to social care delivery.
  • To work with NHS national bodies to take forward the wider Putting People First agenda.
  • To work in a complementary way with the National Personalisation Programme Lead ensuring that all aspects of the national and regional delivery programmes synchronise.
  • To ensure coherence across all aspects of the delivery of Putting People First in the field.
  • To ensure that the work informs policy development where required.
  • To ensure that ADASS, the DH, the regional government offices/JIP and RIEPs, and other agencies are kept well informed.
  • To advise and report to the Social Care Transformation Board as required.