In response to today’s Social Care strategy announcement, Julie Ogley, President of the Association of Directors of Adult Social Services said:


Social care has always been central to the fabric of our society, however for too long it has been overlooked and undervalued.  We welcome the Government’s recognition of the vital importance of the 1.5 million social care colleagues, 140,000 Personal Assistants and millions of family carers who are the first line of defence – working tirelessly, often at risk to their own health to deal with Covid-19 to protect our communities. 


We now have a national strategy; the challenge is now to implement it. Any strategy will ultimately be judged by actions it produces, not words it contains. This is a welcome first step towards recognising, prioritising and enabling colleagues working across social care to do their critical work to keep us all safe.  We owe it to them to implement it in full. 


Social care will emerge from this pandemic looking very different. It is vital that we use what we have learnt from this crisis to help shape and reform social care so that it is truly fit for the future and for future generations.




Notes to Editors


The Association of Directors of Adults Social Services is a charity. Our objectives include: 

  • Furthering comprehensive, equitable, social policies and plans which reflect and shape the economic and social environment of the time; 
  • Furthering the interests of those who need social care services regardless of their backgrounds and status;
  • Promoting high standards of social care services.

Our members are current and former directors of adult care or social services and their senior staff. 


For more information, please contact the ADASS press team on 0207 664 3239 or email: